All too often efforts within the CSI space are overshadowed by pristine photo ops with needy children
receiving handouts from high ranking officials from various corporates – and we are all left wondering,
silently though, what real difference is that making ?
It is with that very same question in mind that The Incubator Hub was born. Both The Sharks and
Gagasi alike shared a collective vision of conceptualising a CSI programme that would yield measurable
results with a sustainable impact that in time will translate into a commercially viable and independent
entity – Enterprise Development in its purest form.
The Incubator Hub will seek to afford a limited number of graduates the opportunity to gain real like
work experience whilst earning a stipend. The Hub will initially align itself with MAC charter and the
areas focused on will be Marketing, Advertising and Communication and both The Sharks and Gagasi
are well positioned to expose these incumbents to perils and highlights that the working world has to
The Incubator will be project managed by Blue Door Theory, a Durban Based strategic creative agency.
COO of The Sharks, Eduard Coetzee stated: “For us transformation is not just restricted to the field
of play, but it involves all sectors of our business. The introduction of this Incubator Hub provides
deserving graduates with the platform to develop their expertise through their involvement in
marketing campaigns and other projects. At the same time, these young creative minds will also be
aiding our business objective of diversifying our fan base into non-traditional markets and they will
have input into the overall engagement plan.
Gagasi General Manager, Vukile Zondi, concurred with the sentiments related to transformation in
action and went on to further add that as a lifestyle brand, The Incubator Hub is key in diversifying the
overall brand relevance of Gagasi. “We are now at the forefront of taking a once FM only brand and
completely adapting the accompanying narrative in terms of how Gagasi is perceived, experienced,
understood and ultimately looked up to.”
For additional comment, please contact:
Gagasi via: firstname.lastname@example.org
The Sharks via: email@example.com
Or Blue Door Theory via: firstname.lastname@example.org