The LFP Group Announced as Associate Sponsor of the Cell C Sharks  

The LFP Group is proud to bring you skills – both on and off the rugby field.

The company recently set up a dedicated KZN branch to bring more employment opportunities to this prominent region through to its innovative Skills Development initiatives.

In addition, LFP has further cemented its commitment to the market by announcing its associate sponsorship of the Cell C Sharks. With Super Rugby season now in full swing, the LFP Group is proud to play its part in uniting the country through this much-loved sport and is also a proud sponsor to the DHL Stormers and Vodacom Blue Bulls.

Group CEO, Louis Pulzone says that LFP is passionate backing South African talent and bringing the spirit of South Africa to life. “As a proudly South African company, we look to provide opportunities and unlock potential everywhere we go. LFP dedicates itself to transformation and is built upon Leadership, Focus and Passion,” says Louis.

“It’s imperative that we associate ourselves with strong brands and elite teams, and the Cell C Sharks is a sterling example of this”.

The Cell C Shark’s rugby kits now sport the LFP logo and with the theme for this year’s Super Rugby being Marvel Comic Heroes, the LFP Group is proud to bring real-life super heroes to life.  “We wish the Cell C Sharks all the best for the season ahead and we are proud to be a part of their journey” concludes Louis.

To find out more about Skills Development initiatives and the difference that it makes, visit