About Us

Since the sport went professional and the KwaZulu-Natal Rugby Union adopted The Sharks as a brand name for their team, The Sharks have, over the past decade, evolved from a provincial rugby brand to a commercially recognised sporting brand of international acclaim, promoting an intrinsic lifestyle value as well as fashion, entertainment and sporting aspiration. 2009 was the second consecutive year it achieved Superbrand status.

The Sharks Brand

There was huge opposition to the name change. In fact, there was a lot of resentment towards the Union for some time. Now Durbanities, including fans from all over the world, are proud to call us The Sharks.

It is a sporting brand market leader – in innovation, match day activation and brand communication. There can be no better word to describe The Sharks brand essence than Sharkertainment.

Our brand is recognised all over the world and it is supported by a team that consistently plays entertaining and exciting rugby that appeals to a broad spectrum of rugby enthusiasts across the demographic, age and sex spectrum.

Super Rugby History

The Sharks have been one of the most successful sides competing in Super Rugby since inception in 1996.

In the 1980s and early 1990s, various championships, series and tournaments involved the Australian and New Zealand rugby unions and when South Africa was readmitted into international sport, they were invited to participate in an expanded competition featuring teams from the three rugby-loving countries as well as one of the Pacific Nations.

Currie Cup History

The Kwa-Zulu Natal Rugby Union (KZNRU) may have been formed as far back as 1890, but it took 66 years for the union to enjoy its first Currie Cup final. In the interim, the province did produce its fair share of quality players, including Springboks Bill Payne, Wally Clarkson and Philip Nel, who led South Africa on the country’s unbeaten tour of New Zealand in 1937. But the 1940s, 50s and 60s weren’t successful years for the province, although legendary coach Izak van Heerden did manage to fashion two unbeaten seasons in ’61 and ’63, when the Currie Cup competition wasn’t held.

Stadium History

On June 24, 1890, a new Rugby Union was formed at a meeting of sporting citizens at the old Town Office in Pietermaritzburg. Rugby was still finding its feet as a mainstream sport, but it was developing in the schools especially, and TK Murray, who would go on to become the first President of the Natal Rugby Union, was instrumental in formalising rugby in the province.

He offered a trophy under which rugby could be conducted and Natal was committed to the game of Rugby Union with TK Murray elected president.