About Us

The Sharks brand is an international renowned and supported brand, which over the two decades has evolved from a provincial rugby brand to a commercially recognised sporting brand of international acclaim, promoting an intrinsic lifestyle value as well as fashion, entertainment, and sporting aspiration.

Black and white forms part of our brand identity and our growth as a brand has received recognition not only in the rugby fraternity, but also in the SA marketing industry with our marketing acknowledged as setting the trend in the new era of professional rugby.

The last few years have been newsworthy and successful in several ways. The Sharks have won the Currie Cup (South Africa’s Premier domestic rugby competition) on eight occasions and have contributed a record number of players selected for the Springboks. In 2018, The Sharks won the award for the best Digital Platforms at the SA Sports Industry Awards.

Our aim is to push the boundaries when it comes to our digital platforms and to be honoured for this prestigious award is a testimony to that.  Ensuring that our fans are kept informed and entertained through interactive engagements is something we pride ourselves on and we will continue to look push the envelope through innovative ideas.

The Sharks consistently maintain arguably the most comprehensive rugby marketing programme in the country with a broad programme of communication with the support base, mass communication through consistent media campaigns, which embrace partnerships with national media and an inviting, interactive programme of engagement on matchdays.

The brand has reached significant milestones and is so much more than just 80 minutes of rugby on a Saturday afternoon, promoting hero status for players and role models for the youth.  Our players are our greatest marketing tool, and through this channel, we want to use the brand to inspire a generation and create a lasting legacy that is focussed on a winning mindset.

The Sharks Brand

There was huge opposition to the name change. In fact, there was a lot of resentment towards the Union for some time. Now Durbanities, including fans from all over the world, are proud to call us The Sharks.

It is a sporting brand market leader – in innovation, match day activation and brand communication. There can be no better word to describe The Sharks brand essence than Sharkertainment.

Our brand is recognised all over the world and it is supported by a team that consistently plays entertaining and exciting rugby that appeals to a broad spectrum of rugby enthusiasts across the demographic, age and sex spectrum.

Super Rugby History

The Sharks have been one of the most successful sides competing in Super Rugby since inception in 1996.

In the 1980s and early 1990s, various championships, series and tournaments involved the Australian and New Zealand rugby unions and when South Africa was readmitted into international sport, they were invited to participate in an expanded competition featuring teams from the three rugby-loving countries as well as one of the Pacific Nations.

Currie Cup History

The Kwa-Zulu Natal Rugby Union (KZNRU) may have been formed as far back as 1890, but it took 66 years for the union to enjoy its first Currie Cup final. In the interim, the province did produce its fair share of quality players, including Springboks Bill Payne, Wally Clarkson and Philip Nel, who led South Africa on the country’s unbeaten tour of New Zealand in 1937. But the 1940s, 50s and 60s weren’t successful years for the province, although legendary coach Izak van Heerden did manage to fashion two unbeaten seasons in ’61 and ’63, when the Currie Cup competition wasn’t held.

Stadium History

On June 24, 1890, a new Rugby Union was formed at a meeting of sporting citizens at the old Town Office in Pietermaritzburg. Rugby was still finding its feet as a mainstream sport, but it was developing in the schools especially, and TK Murray, who would go on to become the first President of the Natal Rugby Union, was instrumental in formalising rugby in the province.

He offered a trophy under which rugby could be conducted and Natal was committed to the game of Rugby Union with TK Murray elected president.