The Incubator Hub – Real Efforts making a Real Difference

All too often efforts within the CSI space are overshadowed by pristine photo ops with needy children

receiving handouts from high ranking officials from various corporates – and we are all left wondering,

silently though, what real difference is that making ?


It is with that very same question in mind that The Incubator Hub was born. Both The Sharks and

Gagasi alike shared a collective vision of conceptualising a CSI programme that would yield measurable

results with a sustainable impact that in time will translate into a commercially viable and independent

entity – Enterprise Development in its purest form.


The Incubator Hub will seek to afford a limited number of graduates the opportunity to gain real like

work experience whilst earning a stipend. The Hub will initially align itself with MAC charter and the

areas focused on will be Marketing, Advertising and Communication and both The Sharks and Gagasi

are well positioned to expose these incumbents to perils and highlights that the working world has to



The Incubator will be project managed by Blue Door Theory, a Durban Based strategic creative agency.

COO of The Sharks, Eduard Coetzee stated: “For us transformation is not just restricted to the field

of play, but it involves all sectors of our business. The introduction of this Incubator Hub provides

deserving graduates with the platform to develop their expertise through their involvement in

marketing campaigns and other projects. At the same time, these young creative minds will also be

aiding our business objective of diversifying our fan base into non-traditional markets and they will

have input into the overall engagement plan.


Gagasi General Manager, Vukile Zondi, concurred with the sentiments related to transformation in

action and went on to further add that as a lifestyle brand, The Incubator Hub is key in diversifying the

overall brand relevance of Gagasi. “We are now at the forefront of taking a once FM only brand and

completely adapting the accompanying narrative in terms of how Gagasi is perceived, experienced,

understood and ultimately looked up to.”


For additional comment, please contact:

Gagasi via:

The Sharks via:

Or Blue Door Theory via: