Durban, 02nd October 2023: Umbro has today been unveiled as The Hollywoodbets Sharks new technical kit partner. From the commencement of the 2023/2024 Vodacom United Rugby season, Umbro South Africa will provide the Hollywoodbets Sharks match kit, training wear and off-field kit.

Umbro South Africa has a strong history of designing performance products and supporters wear across multiple sporting codes and their retail network will ensure the Sharks replica merchandise is available to their fans.
Commenting on the partnership The Sharks CEO, Dr Eduard Coetzee said: ” The Sharks are committed to becoming one of the premier rugby clubs globally and this partnership is a fundamental step to attaining that vision.
“Umbro’s dedication to apparel excellence is aligned perfectly with our objectives and this partnership with a prominent apparel supplier will ensure that The Sharks jersey is available for purchase to all our fans.”
“Both brands share great respect for tradition but have an equally important pioneering spirit, which will ensure the strength and success of this partnership moving forward.”

Byron Mulholland, Sales Director of Umbro South Africa, added: “We are delighted to be partnering with a team with such a rich history and heritage in South African rugby. We are impressed with the innovation and ambition shown by the Sharks in growing their brand globally and look forward to supporting them on that journey wearing the iconic double diamond.”

“As The Sharks welcome a new apparel sponsor, I would also like to take this opportunity to thank our outgoing apparel sponsor, Mr Price Sport, for the valued journey over the past three years and wish them much success moving forward, added Coetzee.”

The Hollywoodbets Sharks home and away jerseys for the 2023/2024 Vodacom United Rugby tournament will be unveiled on Monday, 9th October and will be available for purchase from The Shark Cage, The Sharks Cage online store and leading retailers from Tuesday, 10th October.

Issued jointly by The Sharks (Pty) Ltd and Umbro South Africa

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About Umbro: Since 1924 Rugby has been at the core of Umbro’s DNA. Our founder Harold Humphreys believed that if you look smart, you play smart. He believed that products crafted with style and true insight gave Umbro athletes a competitive advantage. It’s a principle we still celebrate today. Confidence in yourself and in the product you are wearing is the ultimate performance booster. For this reason, the design of our collections is never just about the look; everything has been applied for a reason, blending insight and innovation with style and experience gained over many decades. With this in mind we create Rugby products for those who love the game as much as we do – from pro to grass roots players, from fans to those captivated by the spirit of this sport. We offer high performance game day and training collections as well as Rugby inspired lifestyle looks. Whatever your connection with Rugby is, we have the right kit for you. Umbro currently sponsors The Rugby Football Union (England), The Chilean Rugby Federation (Chile), Castres Olympique (Top 14) and Selknam (Chile/Súper Liga Americana de Rugby)