Hundreds of young supporters cheering in the stands at Hollywoodbets Kings Park
Sharks Rugby Foundation badge

Built in Durban.
For Durban.

Born in crisis, built for change. Since 2020, the Sharks Foundation has used the power of the Hollywoodbets Sharks to uplift communities, inspire hope and create lasting impact across KwaZulu-Natal.

Our story

Change can’t happen alone. It takes collective action.

The Sharks Foundation was established in 2020, during one of KwaZulu-Natal’s darkest periods. Through the pandemic, widespread unrest and devastating floods, it became a beacon of resilience, compassion and unity.

What began as emergency relief, with food parcels, hot meals and support for struggling communities and small businesses, has grown into a sustained movement for change.

Our purpose: to use the power of the Sharks brand to uplift communities, inspire hope and create lasting impact.

Impact in numbers

590,641

Meals provided

294 tons

Of food distributed

80+

Communities supported

2

Libraries built in underserved communities

920–1,000

Children given stationery

8

Coaches’ Coffees, each reaching 25 to 40 coaches

10

Mentor sessions, with mentees from 7 high schools

Figures supplied by the Sharks Foundation, November 2026

A Hollywoodbets Sharks player with a learner at Hollywoodbets Kings Park

Flagship programme

Tries for Tummies

Every try the Hollywoodbets Sharks score is turned into meals for communities in need. The better we play, the more families we feed.

Tries this season 9
Meals this season 31,500
Meals in 2025/26 174,000

This season every try is worth 3,500 meals. In 2025/26 it was 3,000, with some tries counting double, for 174,000 meals in total. Figures as at 5 October 2026.

What we do

Changing lives through rugby. Our work rests on four pillars.

Players and learners packing food buckets

Food security

Hunger is one of South Africa’s greatest challenges. We fight hunger, support dignity and help build healthier communities.

  • Tries for Tummies: fresh produce for community-based organisations to distribute in their own communities
  • Community feeding projects: our players go into communities and serve a hearty meal
Hollywoodbets Sharks players with learners and new library books

Learning & development

Education is the cornerstone of opportunity. We’re nurturing future leaders, not just future athletes.

  • School visits, handing out stationery and school shoes
  • Coaches’ Coffees: local school coaches and the Sharks coaches meet to share what they know
  • Sponsorship of provincial school tournaments
A Hollywoodbets Sharks coach with a Sharks Pups player at a rugby clinic

Youth development

We believe in unlocking potential from the earliest stages. This is more than sport.

  • A five-year journey with our registered mentees, investing in them as well-rounded young men and not only as rugby players
  • Our second group of mentees joins in 2027
A mother receiving a care pack at the Nivea handover

Community outreach

We aim to inspire, uplift and bring people together, using our players, our brand and the unifying power of rugby.

  • Grassroots rugby clinics, school visits and mentorship
  • Charitable drives, from KwaMashu with Aurora Hands of Hope, WASP and Lungisani Indlela to care packs with Babyline, Nivea and Orthosense
  • Wildlife conservation projects in Hluhluwe
Young players tackling at a community rugby day
11Districts across KZN
11–18Age range
8,204Kids reached

KZNRU Amateur Development Programme

Rugby in every district

The programme brings rugby to young people across KwaZulu-Natal in a fun, inclusive way, through local festivals and school competitions. It builds teamwork, community pride and healthy habits, and creates real pathways to bursaries and top rugby schools.

We’re building rugby structures in schools and communities, developing players, coaches and officials. It bridges grassroots passion with elite opportunity, while decentralising and keeping standards high.

Our partners

From local businesses to community organisations, these partners help us reach the people who need it most.

Corporate partners

  • Orthosense logo
  • Nivea logo
  • The Pavilion logo
  • TerraPod logo
  • Gateway logo
  • Bassani’s Auction House logo

Community partners

  • Aurora Hands of Hope logo
  • WASP
  • Lungisani Indlela logo
  • Usizo Lomndeni logo

Why partner with us

The Sharks Foundation is where passion meets purpose. Our partners don’t just sponsor programmes. They join a movement that:

Become a partner
  • 01Creates access to education
  • 02Provides food security to families in need
  • 03Identifies and develops the next generation of stars
  • 04Strengthens communities through sport and outreach

Together, we turn the roar of the Sharks into an anthem of hope, resilience and change for South Africa.

Get involved

Donate

Every contribution helps put food on tables, books in libraries and young players on the pitch. Section 18A tax certificates are issued to all donors on request.

Donate now

Volunteer

Help pack and hand out food parcels with the team and our partners.

Sign up

Corporate partners

Put your brand behind Tries for Tummies, the Sharks Academy or a community programme. Contact tanya@thesharks.co.za or nomfundo@thesharks.co.za.

Enquire

Donate by EFT

Make a direct deposit or EFT to the Foundation’s account. Use your name or company as the reference so we can thank you.

Section 18A tax certificates are issued to all donors on request. Email your proof of payment to tanya@thesharks.co.za or nomfundo@thesharks.co.za.

Account name
The Sharks Foundation NPC
Bank
First National Bank (FNB)
Account type
Enterprise Business Account
Account number
63072526256
Branch code
210855 (Cornubia)
SWIFT code (international payments)
FIRNZAJJ
Reference
Your name or company

Talk to the Foundation

If you’d like to be part of our vision of driving hope, change and impact, we’d love to hear from you. Or email tanya@thesharks.co.za or nomfundo@thesharks.co.za.

The Sharks Foundation NPC · Registration no. 2020/041779/08